Similar to myself, Vanessa took all the skills she’d acquired from a career in one industry-in her case finance-and applied them to a totally different one in order to bring into being something that she knew should, and could, exist, but that she was unable to find. I first heard about the fashion brand Another Tomorrow when The New York Times wrote a feature on them soon after they launched with the headline, “ A Brand as Ethically Minded as It Is Refined.” Shortly thereafter, I was lucky enough to cross paths (pre-quarantine) with the brand’s founder and CEO, Vanessa Barboni Hallik, and we hit it off immediately. Head over to Born Originals to get your own unique kicks.The founder and CEO of the fashion brand Another Tomorrow is reimagining the industry ecosystem from the inside to prove a better way is not only possible, but scalable. I have actually not worked with yarn or fabrics yet, but that's a cool idea. Vanessa: For me, the paint actually works best. Vanessa: My faithful companion is the brush and leather paint of course. That's why it just accompanies me, all the time. That was the first motive I painted and is one of the most popular designs. Vanessa: I really like the Lips on the Swoosh from our fixed assortment. I just believe that inspiration comes in our everyday lives, you just have to recognize them. Vanessa: Of course most orders are for designs from our own range, otherwise, I get a lot of inspiration from Pinterest and actually from everywhere. Where do you get your inspiration from if you do not implement designs from your own assortment? On average, I would say about 1 to 2 hours. Vanessa: Of course, that depends on the subject. How long do you usually work on a sneaker? ![]() I spend the whole day and can just relax. Then I start painting directly, in the background we have music running. *laughs* When I arrive, everyone chats first and it is said, what today's program is and how many and which sneakers have been ordered. Vanessa: First I have to drive half an hour to Wilhelmshaven, but the job is just worth it for me. I'm a real late bloomer *laughs*, everyone else in the company already has their own.Īnd what does a normal working day look like for you? Vanessa: This is exactly the same as with my first motive - I want my first shoes to be just perfect, so I have not finished one yet. But I've already refined shoes for friends and family, for example. Vanessa: At the moment I'm working on it, in the shop I do not have any own motives yet, just because I'm a perfectionist and I want the first shoe I bring out to be perfect - perfectly representing Born Originals and me. But otherwise, Nike Air Force 1 is just a shoe that was always there.ĭo you already have your own Customized Collection? You just notice when painting that it is a special sneaker with high-quality leather. Vanessa: Of course, I find our own shoes perfect for painting, especially the low women's shoe with the platform sole. You can paint everything on it and everyone can express what they want. Vanessa: What I find special here is that everyone can express their personality and have an individual shoe that really suits their style. What's special about the sneaker customizing for you? So I sent him my portfolio and it just fitted right away - so I ended up there. Vanessa: Our founder Melvin Lamberty wrote to me because he saw that I was studying art and wondered if I wanted to apply. ![]() *laughs* When I was recruited by Born Originals, I first fell in love with this art form. Vanessa: I never thought of painting sneakers before. ![]() Because of that, I was very tempted to be creative and to make that my job.ĭid you customize sneakers before working at Born Originals? That's why I started painting with my dad. Vanessa: My parents have always painted and been artistic and that infected me quite a bit. Her bubbly personality showed through when telling us why she loves her job so much: Vanessa Herold is a 22-year-old student from Oldenburg, who got randomly recruited and never dreamed of painting on sneakers for a living. We met with one of the painters in Hamburg to talk about creativity, customization and of course sneakers. ![]() Even though they offer a selection of motifs, each sneaker is handpainted and unique. The customization brand made it their mission to create individual sneakers by using them as the canvas of original designs. In the quiet city of Wilhelmshaven at the Northsea Shore in Germany lies the dream of every sneakerhead, who strives individuality but ain’t got no creativity - Born Originals.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |